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The holiday spending predictions are in—and they call for strong growth in holiday spending. There was growth last year, too. Holiday spending increased 4% in 2016.

Coupons and promotions influenced 77% of holiday shoppers and 56% of 2016 holiday shoppers went online to look for coupons.

Use coupons to get your share of the holiday sales. We provide a brief overview how holiday shoppers use different channels while they shop so you know where to put your coupons and offer 3 creative tips for creating your coupon offers.

Merry Multichannel

The average holiday shopper researched gift ideas online but went to stores to buy the gifts.

• 56% of shoppers looked for products before visiting stores

• 55% of customers saw a product in store and buy it online later

   75% of 18-34 year-olds showroomed while holiday shopping

   68% of 35-54 year-olds showroomed while holiday shopping

• 60% used a mobile device in-store while shopping

   Devices were used to compare prices, read product reviews & check item availability

• 69% of 2016 holiday shoppers used a click-and-collect model to select gifts online and pick up in-store

• 90%  of holiday shoppers made an in-store purchase

• top 3 reasons for buying in-store:

1. 33% physical interactions

2. 26% browsing

3. 24% immediate product availability

Creative Couponing

Leverage coupons in your multichannel holiday marketing and advertising efforts to encourage purchases. Here are 3 tips for offering holiday coupons:

• Incorporate coupons on your branded wish or shopping list

   63% of holiday shoppers want to utilize a retailer wish list.

   Fewer than 20% of holiday purchases last year were unplanned.

   Whether it’s on your gift suggestion list or your list-building tool, add coupons to reward your customers for using your list. Be sure to tell customers on your Social Media and email channels.

• Make coupons reusable

   The average holiday shopper made 6.3 of shopping trips in 2016. Give them a deal to draw them back to your store.

• Use a coupon to give away gift cards with purchase

   61% of consumers want gift cards (they were top-requested gift in 2016)

   58% of holiday shoppers spent $140 on non-gift purchases in 2016