WHAT
Search engine marketing (SEM) involves increasing your visibility in search engine results pages through paid advertising. Also referred to as Pay-Per-Click, advertisers define keywords they’d like to be present in search engine results, and pay search engines like Google and Bing per click received.
WHY
The moment of greatest opportunity is the consumer’s moment of need. Google has become an adjective, because when we need something we “Google it” and SEM will insure you’re present at that moment, ready to fulfill their need for questions like “Grocery stores near me”, or “where to buy lawn mowers”.