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WHAT

A geofence is a virtual perimeter for a real-world geographic area. A geofence could be generated as a radius around a point location, or a geofence can be a pre-defined set of boundaries (such as, store locations, competitors, convention centers, neighborhood boundaries, etc).

WHY

Utilizing this technology, timely advertisements are served to prospective customers; mobile devices, triggered by them entering a geofenced area. Geofences can be drawn around your store to notify existing customers of promotions, or around a competitors’ retail location to conquest new customers.


HOW IT WORKS:

STEP 1:

Define your geo-fence. (store locations, competitors, neighborhood boundaries, etc.)

STEP 2:

Design the message you would like to advertise.

STEP 3:

Let Fisher work their magic, capture and track all mobile IDs for the customers who entered “the fence”.

STEP 4:

Fisher will push your message to those customer's devices, regardless of where they are.


Geofencing | Fisher

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