A geofence is a virtual perimeter for a real-world geographic area. A geofence could be generated as a radius around a point location, or a geofence can be a pre-defined set of boundaries (such as, store locations, competitors, convention centers, neighborhood boundaries, etc).
Utilizing this technology, timely advertisements are served to prospective customers; mobile devices, triggered by them entering a geofenced area. Geofences can be drawn around your store to notify existing customers of promotions, or around a competitors’ retail location to conquest new customers.
HOW IT WORKS:
Define your geo-fence. (store locations, competitors, neighborhood boundaries, etc.)
Design the message you would like to advertise.
Let Fisher work their magic, capture and track all mobile IDs for the customers who entered “the fence”.
Fisher will push your message to those customer's devices, regardless of where they are.