Every direct mail campaign starts with a mailing list and this determines your target audience and how effective your campaign will be. There are different ways to create your mailing list. We explain these different types and their benefits to your budget and campaign.

Which house remodeling projects are homeowners tackling?

Direct mail continues to be one of the best channels to reach consumers.

Affluent consumers are often depicted as sitting on a literal pile of money, standing while dollars rain down or spending money on frivolities like boats, designer clothes and private chefs.