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Consumers look to Social Media for ideas, information and product reviews. 78% consumers say that companies’ Social Media posts influence their purchase decisions.

What should furniture retailers post on Social Media and which platforms should they use? This post provides 7 content ideas and the best 4 Social Media marketing are best for furniture retailers.

What to Post

What should furniture retailers post on Social Media?

Sales/Promotions

73% of shoppers are looking for discounts or promotions. Customers look for savings on Martin Luther King Jr. Day, Memorial Day, Independence Day, Labor Day, Black Friday and so on.

New Products

72% of shoppers are looking for new products. Showcase yours with photos to help them visualize your merchandise in their homes.

In-Store Events

59% of shoppers want information about in-store events. Participation in local community events counts!

Design Tips/Trends

4 in 10 adults buy something because of something they saw on Social Media. Inspire your audience with tips and trends.

Behind the Scenes

Give your audience exclusive looks at how furniture is made, hear from the designers who create the furniture you sell or go behind the scenes of furniture photo shoots.

Room-Related

Share content about different rooms for added variety, such as sleep tips.

User-Generated Content

93% of customers find user-generated content helpful when making a purchase decision. Encourage customers to share before and after photos or their own decorating suggestions. Tip: always get user permission before sharing content.

Where to Post

Now that you have an idea of what to post, where do you share it? We provide a brief overview and key statistics for the best Social Media platforms for furniture retailers here.

• Users: 214 million US users & 2 billion global

• Gender: 53% Female/47% Male

• Networking: Average user has 155 friends

• Age: 26% 25-34; 19% 35-44; 18% 18-24; 16% 45-54; 10% 65/up; %7% 55-64

• Income: 72% users earn over $75,000/year

• Daily Time Spent: 35 minutes

• Device: 57% are mobile-only users

• Content: Words, links, photos, video, paid advertising, boosted ads, direct messaging, hashtags

• Users: 175 million global

• Gender: 85% female/15% male

• Shopping: 60% use Pinterest for home décor decisions & Pinterest reaches 40% of US consumers who bought furniture in the last 6 months

• Age: 67% under 40

• Income: 50% users earn $50,000/year & 10% users earn over $125,000/year

• Daily Time Spent: 21 minutes per day

• Device: 75% browse on mobile

• Content: boards with idea clusters, pictures, videos, words, promoted pins, paid advertising

• Users: 77.6 million US users & 700 million global

• Gender: 68% female/32% male

• Networking: 40 billion photos shared daily

• Age: 55% 18-29

• Income: 30% earn $50,000-$74,999/year; 27% earn $30,000-$49,999/year

• Daily Time Spent: 15 minutes

• Content: photos, videos, hashtags

• Users: 40+ million; 90% users are homeowners

• Age: 72% 25-54

• Photos: 14+ million

• Departments: 11; kitchen & dining, bath, bedroom, living, lighting, furniture, décor, home improvement, outdoor, more

• Content: photos, local listing, advice forums, e-commerce, advertising

Putting it all Together/Final Tips

Share Social Media content that inspires and excites your audience. A common question is posting frequency. How often can you prepare content and how much time can you spend monitoring your Social Media platform/s every day? If you are considering Social Media marketing but lack sufficient resources to do so in-house, consider hiring an advertising provider to execute on your behalf.

For more, see our Ease into Social Media with the 5 E’s blog post.