Mother’s Day Spending Trends

April 02, 2018

There are 85.4 million moms in the U.S, most of whom are expecting a gift for Mother’s Day. That’s a reasonable expectation, considering that 85% of consumers planned to celebrate Mother’s Day in 2017.

Mother’s Day spending reached a record high last year, according to the National Retail Federation. Time will tell if 2018 will top last year.

We examine consumer spending, the top gifts that consumers bought and review what moms really want for Mother’s Day in this article.


Overall, Mother’s Day spending keeps going up. Mother’s Day spending increased about 50% from 2007 to 2017, or from $15.73 billion to $23.55 billion.

Millennials planned to spend the most on moms in 2017 with an average of $252 per person (vs. the average of $186.39).

Most of that spending happens in person—about 72% of Mother’s Day gifts are bought in stores.

Top Gifts

Consumers planned to shower mom with a variety of gifts in 2017. Those Top Mother’s Day gift purchases include:

78% greeting card

69% flowers

56% special outing

45% gift cards

36% jewelry

37% clothing/accessories

20% housewares/gardening tools

Top-selling flowers on Mother’s Day:

carnations (white carnations are the most popular)





What Mom Wants

But what does Mom want? Mothers said these are the top gifts they want:

36% something homemade

35% dinner

32% greeting card

25% gift card

23% flowers

11% jewelry

10% books

8% spa

6% clothes

6% movies

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