In today’s digital era, it’s not enough to just hope customers find you online. We offer three solutions that navigate Internet users to your digital channels.
Search Engine Optimization
Customers can’t buy from you if they can’t find you.
Internet users input keywords into a search engine like Google to find what they are looking for. Search Engine Optimization (SEO) integrates copy writing and technology so your website ranks higher on search engine result pages (SERPs).
There are two immediate benefits to SEO: more traffic is brought to your website when your website places higher in SERPs; and SEO returns valuable market data about the Internet users looking for your business. Analyzing those keywords provides insight into consumers’ minds, points to which products or services are the most popular and helps you improve your customers’ experiences in both your online and physical retail space.
Our SEO services will increase your website traffic and help you understand how to apply your SEO market research.
Pay-Per-Click Advertising (PPC)
Draw visitors to your website with a digital, clickable “banner,” or a pay-per-click ad.
When you post a billboard on the highway, you hope your advertisement brings more customers and more revenue. There are no metrics to calculate how many people visited your store after they viewed your signage.
PPC marketing is different. You are charged whenever an Internet user clicks on your PPC ad, making it easy to measure your ROI. Our PPC management team includes a web developer and graphic artist, who collaborate with you to create PPC advertising that drives traffic to your website.
Reward online users with a digital deal.
We offer several coupon solutions, including manufacturer coupons, original coupon creation and developing an electronic wallet (e-wallet) so your customers can clip and store their digital coupons. Digital coupons can be integrated into a multichannel campaign designed to drive traffic to your website or mobile app.